When you are a small-scale business, it doesn’t matter how much time or effort you endure on a marketing strategy, there will always be a competitor spending more. The same goes for an SEO service. The more you spend the more visibility you get. However, there is still a chance of gaining an edge in a contained budget. Any good SEO company in Pune will tell you, the key is a good strategy.
The below information share with you the five working SEO strategies for small business owners that will bring in desired results –
The first thing you do before starting off with a business is research. You identify the industry, determine the profits, and track your target audience. The same goes for keyword setting. Research the keywords currently used in your line of work, develop content with the right keyword density and help promote your brand through various SEO tactics.
The best strategy for a startup would be to go for a long tail keyword. These keywords are more precise in targeting audience, which is the most important thing for a startup to do.
Target Local Audiences-
Being a small business, you have to grab your local audience first. No one in the world searches restaurants or barber shops on a global level. Use long tail keyword for attracting the locals first is the best thing to do. Many startups die off early because of their wasteful attempts for global domination. Remember this, how can you go global when you can’t even attract your neighborhood? Hiring a local seo company in Mumbai will help you win the locals first and then the world.
Notice the competition without being a stalker-
OK, you might be new and lack the necessary Ecommerce skills. What you can do is analyze your competition. Look at their strategies, content, and promotional mediums. This will give you a head start for your website. But remember, too much analyzing can become stalking too. You don’t want to be the company who looks up to their competition for everything. At the end of the day, you have to compete, duplicating their moves for everything will result in you always trying to catch up and never surpassing them. Experienced SEO services in Mumbai can help you gain a good look at your competition’s strategy while creating a new one.
Pay Per Click Advertising-
If your product is unique and not that accessible in the local market, then using Pay Per Click advertising is the best thing you can do. The highly driven micro-moment theory establishes the fact that 96% of users use mobile devices in the need of research. This makes mobile users a prominent target audience. Since PPC advertising acquires a large portion of screen space on your smartphones. It gives a better chance of you to gain visibility. Combined with social media and other promotional activities you can easily build a compelling web presence.
Google Plus Page-
Your SEO company will suggest, you link your website to Google My Business. This will list your small business with Google who will in turn covey your details to the necessary person on relevant searches. But you need to understand that anyone can edit your listing. Your hired agency should daily check-out your dashboard to correct any negative changes.
Do you own a small business and still want to compete in the major leagues? A good SEO strategy might just be your trump card. Here, we are sharing some strategies that SEO services in Mumbai or Pune should adopt.
This article is written by Micheal Anderson, he works with a Techmagnate (Leading digital marketing agency in India). He has great expertise in the web design, SEO, and digital marketing services.